A form of permission advertising, email marketing basically means that customers have opted to your publicity announcements, monthly updates, etc. via email. Your first step to developing an email marketing campaign is to collect email addresses. It would be a great idea to have your website set up to encourage people to submit their email address easily. You can also collect email at your job, craft shows/events or through a guest book.
There are many email companies out there but you want to be line with the new spam laws, monitor the responses as well as create a design template to make your communication/newsletter visually appealing.
Just a few to name:
And there are so many more but I select the three because of the great reviews and suggestions of others who have used some the above names.
Once you get your list of emails you will need to then consider how you want to reach out to your customers. You can generate revenue through a newsletter, by mentioning a SALE in your shop or the availability of coupons. You can use your email marketing to build awareness about new products, new shops you have opened or where you r product is now being sold. ie: I have decided for myself to create sections, in which for customers in New York state I will send notice of what show I will be at...
Your point is to keep your name in the mind of the customer. Its also to establish communication between you and your customer(s).